Amber set sights on expansion within the African region.

Tuesday, July 25, 2023
My Amber Card logo with the word Rwanda written underneath

Amber, a prominent financial technology company, has set its sights on expanding within the African region. After successfully launching My Amber Cards in Rwanda in March 2023, the company has announced that Rwanda will serve as its head office for operations throughout Africa.

The decision to establish Rwanda as the hub for Amber's African operations is a testament to the country's favorable business environment and commitment to innovation. With this strategic move, Amber aims to capitalize on the growing demand for financial technology solutions in Africa and further solidify its presence on the continent.

This expansion follows similar successful activities in The Gambia and ongoing exploration in Nigeria and Senegal. By venturing into these markets, Amber demonstrates its dedication to providing innovative financial services across multiple African countries.

With their proven track record of delivering reliable and user-friendly financial products, Amber is well-equipped to meet the unique needs of customers across Africa. Through their My Amber Cards platform, they offer convenient and secure digital payment solutions that empower individuals and businesses alike.

As Amber continues to expand its footprint within the African region, they are poised to make a significant impact on financial inclusion and economic growth. By leveraging technology and local partnerships, they aim to bridge gaps in access to financial services while driving digital transformation across various sectors.

In conclusion, with their recent launch in Rwanda and ambitious plans for further expansion within Africa, Amber is positioning itself as a key player in shaping the future of financial technology on the continent. Their commitment to innovation and customer-centric solutions makes them an exciting prospect for individuals and businesses seeking reliable digital payment options across Africa.

The launch in Rwanda took place at the Kigali conference centre attended by Michael Bahsoon (co Founder of Amber) Rebecca Bensouda (Director of Amber Africa) Joe Ugonna (MD of Amber Rwanda) and many more dignitaries including members from the banking and financial sector.